Jurriaan Ruys

Founder, CEO
As CEO, Jurriaan sets out company strategy and direction, oversees operations and steers the Land Life team and projects across the world. Previously, Jurriaan was an engineer at Shell, Partner at McKinsey & Company and COO at Eneco (sustainable energy company).

Eduard Zanen

Eduard advises Land Life Company on strategy and product development. In addition to his activities for Land Life Company, he is the co-founder and co-CEO of Bugaboo International which produces innovative mobility products.

Arnout Asjes

Director, Middle East and Operations
Arnout leads production, implementation and execution of Land Life projects. He holds his ISA Certification as a certified arborist. Previously, Arnout was manager at VNU/ Nielsen and Ebbinge & Company and Founder of Swinxs Inc.

Rebekah Braswell

Director, United States
Rebekah leads strategy and project development in the USA. Previously, Rebekah worked at Monitor Group in Dubai. She worked on agriculture chain valuation and food security issues across the Middle East and Africa.

Willemijn Stoffels

Director, Latin America
Willemijn leads strategy and project development in Latin America. Prior to joining Land Life Company, Willemijn completed part of her degree in Mexico and worked at McKinsey & Company.

Octavio Lopez

Regional Director, Mexico
Octavio leads sales and operations for Land Life Company in Mexico and is based in Tijuana. Previously, Octavio led several reforestation efforts and managed organic growing and export agricultural programs.

Malcolm McVay

Regional Director, West Coast USA
Malcolm leads sales and operations for Land Life Company on the west coast of the US and is based in CA. Prior to joining Land Life Company, Malcolm worked for NRG Energy, a Fortune 200 energy company, where he led an electric vehicle charging business line.

Harrie Lövenstein

Head of Research & Development
Harrie leads product development of the Cocoon technology. He has an extensive academic background in arid land agriculture and is part of the team developing distant learning courses on Global Food Security at Wageningen University.

Charlotte Jongejan

Head of Marketing & Communications
Charlotte shapes and develops communication about our projects and impact worldwide and is the main contact for press and media. Charlotte worked as a freelance writer and for advertising agency Wieden+Kennedy.

James Liu

Business Developer, China and New Business Models
James leads business activities in China and optimises Land Life projects' carbon, water and other environmental benefits. Previously, James worked at the emissions trading desk of Statkraft, focusing on offset mechanisms and the Chinese carbon market.

Roché Boedhoe

Product Engineer
Roché Boedhoe works as a freelance product designer. He holds a degree in Industrial Design Engineering and a Master’s degree in Strategic Product Design from Delft University. He advises on product design and construction to bring ideas to life.

Tom Lang

Product Developer
Tom leads our data strategy and builds tools to monitor and learn from our plantation data. He holds a Master's degree in Mathematics from Cambridge University and previously worked at Qubit in London.

Partners and Experts

Franz Jaeger, Fasergusswerk

Franz is the General Manager of FGW Fasergusswerk, one of the leading molded fiber producers in Europe, developing and producing custom made pulp products for high and specific demands. The eco-friendly products are biodegradable, compostable and made from recycled waste paper.

Pius Floris

Pius Floris is a renowned Dutch soil and root biology specialist. He is the former CEO of Pius Floris Tree Care (estbl. 1981), the leading tree care company in Europe ( and current CEO of Plant Health Cure ( - a leading consultancy organization in soil life organisms with a clear focus on the Rhizosphere, as well as producing mycorrhizal spores, rhizobacteria and other natural soil organisms and products.
supports farmers, foresters and plant growers to sustainably produce healthy plants which use less water, fertilizers and pesticides. The company is active in 23 countries and based in Oisterwijk, the Netherlands.


Jurriaan Ruys

Founder, CEO

Eduard Zanen


Investors / Advisory Board

Alan Chan

Daan Laméris

Jeremy Oppenheim

Martin Stuchtey

Land Life Company

Mauritskade 63
1092 AD Amsterdam
The Netherlands

Land Life Company is a Private Limited Company

For more information on Land Life Company patents, please click here.
General Conditions of Sale.

Amsterdam office: +31 20 2614875
Mexico office: +52 664 154 1699
US office: + 1 (310) 487 9719

Find Land Life Company on LinkedIn, Facebook, Youtube and Instagram.

BTW: NL853355812B01
KVK: 59182385